New Year, New Experiences

Well, it is August 26th and I have now completed my first two days of classes. Even though I will be taking a smaller load than usual, I think it is going to be a busy semester. I will be taking Intermediate Spanish, Advertising: Media Planning, Biology, and Advertising: Copywriting. One great thing that I am looking forward to is not having a class until 12:30 everyday. Some might be jealous and some might not, but having that schedule has its perks and downfalls. This semester I am starting my major classes and it is really exciting/intimidating. There is no more "I don't have to read for this class" mentality. This is what I am going to be doing for the rest of my life, and I need to know what I am doing.

I want to tell you what I am going to be doing this semester in my ad classes. In my Media Planning class, I will be learning the first part of the semester and then the second I will be making a media plan for actual client! If you don't know what a media plan is that's okay. Media planners use calculations to find out what area is best for the placement of the ad. That is why you see tons of Miller light commercials on ESPN and not on PBS because the audience is totally different. Media planners have to place an ad in the right place for the best production to happen. Anyway, you might know this client; the client is Nissan! There is a competition every year with the AAF (American Advertising Federation). In that competition many schools come up with a ad campaign for the client of that year. Last year it was JCPenny, and the winner of the competition got to use their ad campaign for JCPenny. So that is going to be fun! In my copywriting class I will be choosing a client and use them the entire semester, making print, radio, and internet ads for that client. It is not really for them, although it could be. They could use my ads and publish it in a paper or whatever! So that is exciting.

I will be working hard all through this semester making ads, studying, and using my talents working for KTSW, the local radio station here in San Marcos. One thing that I know for sure is that God will never leave me. Like Joshua 1:9 says, "Be strong and courageous. Do not be afraid or discouraged, for the Lord your God is with you wherever you go." I need to carry that mindset everywhere that I go on campus, whether that be in the classroom, at KTSW, or even in my own apartment. I know that God has put me here for a reason. This is my life right now, this is my Poreia.